Social media influencer's life is an open book putting their whole life on display. But, when it comes to sharing their earnings; its radio silence.👀 

They boast about their followers, but what do they charge for endorsements? Mum's the word.🤫 And what about their earnings from platforms? It's anyone's guess.🤷

How about we spill the beans so that you know what your competition and counterparts are earning in the vibrant Indian Creator economy?

Let's get the show started!! 🙌

In today’s edition, we’ll talk about

1. Deep Dive: How much do Indian Creators Earn? 👀

2. Creator Economy Roundup - Urfi Javed is promoting Health! 💃

3. Featured Creator of the week 🎉

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16 lakhs is a lot of money! But that’s how much the top influencers are making in India per month!

The Great Indian Creator Economy

🌟🌟The golden era of the Indian Creator economy has begun.🌟🌟

The Indian creator economy is projected to be worth 3,375 crore by 2026🚀. If that isn’t enough, the feather in the cap is the validation from India’s Prime Minister Shri Narendra Modi. Whether through special mention in the parliament, National Creator awards or his recent tete-a-tete with Indian Gamers, the fact is - Indian creators are unstoppable!!!🚀🚀

Here are some facts you oughta know👇

• India has approximately 25-30 lakh creators earning from between 20k and 200k per month on an average.

• Creator earnings are expected to grow 10-15 percent year-on-year. For example: A lifestyle creator who charged 30 paisa per view for an IG reel in 2023 could charge 35-40 paisa in 2024.

• Creators across different levels (micro to mega) are receiving more deals.

• Niche creators are experiencing increased growth as brands recognise the potential for hyper-targeting through them.

Now, the million dollar question: How much do Indian Creators earn? 👀

There are no. of factors on which creators earnings are based on 🤷

When it comes to earnings, the creators charges are based on the category they fall in depending on their follower count.
(Charges in INR)

A substantial amount of creator earnings come from branded content.  For influencer marketing Instagram is the top choice for brands in India.

Cost per view(CPW) depending on the niche they create content in is also a contributing factor in the earnings of Indian Creators. 

Fashion influencers command between 40 to 60 paisa per view, whereas a lifestyle creator will charge 30 paisa to 50 paisa per view, Niche creators, such as  a doctor producing health content, would charge Rs 1-2 per view, while a finance creator's rate ranges between Rs 3-4 per view.

For Indian Content Creators Sky's the Limit 💫

If you are looking for inspiration - there are plenty in the Indian Creator economy who are running incomes in lakhs and even crores! 

Let's go through a fine tooth comb to get a comprehensive look at the top 3 earners.

Ranveer Allahbadia

Ranveer Allahbadia, widely known by his online persona BeerBiceps has a monthly income of 35 lakhs, an yearly income of 3 crore and net worth is 58 crores thanks to his multiple income sources.

YouTube:  Ranveer hosts The Ranveer Show, a prestigious podcast on Youtube. His podcasts generate a substantial revenue stream through ads/ As of April 15, 2024, the estimated average earnings from advertising on his channel are as follows:

• Daily: $648

• Weekly: $4,546

• Monthly: $19,697

• Yearly: $236,3681.

Major Sources of Income for Ranveer:

• Monk-E Private Limited: Ranveer is involved with Monk-E Private Limited, which likely contributes to his income.

• Content Monetisation on Podcasts from multiple YouTube Channels

• Brand Endorsements

• Events & Appearances

Ajey Nagar popularly known as Carryminati

He has an estimated net worth of Rs 41 crore. He earns 25+ lakhs monthly and 4 crore yearly. The following are his primary sources of income:

Youtube: CarryMinati’s monthly income from YouTube is estimated to be around Rs. 25-30 Lakhs. A significant portion of his income comes from ads on his YouTube videos and ads(5 lakh per ad)

As of 18th april 2024 his earnings as as follows :

• Daily:$1,907

• Weekly:$13,385

• Monthly:$58,002

• Yearly:$696,027

Major Sources of Income for Ajey:

• Live Streams & Online Gaming

• Brand Collaborations: With over 19.5 million followers on Instagram He charges 4 lakh per sponsorship post 

• Music Royalties: His venture into music, with hits like “Yalgaar” on YouTube, earns him publishing royalties of over 83 lakh per year

• Merchandise Sales

• Guest Podcasts, events & appearances

Kusha Kapila

Her net worth is estimated to be INR 20 crore, and she makes about INR 45 lakh yearly. This is how Kusha makes money:

Youtube Ads: Her estimated average earnings from advertising on the channel are as follows:

• Daily: $149

• Weekly: $1,048

• Monthly: $4,540

• Yearly: $54,4761

Major Sources of Income for Kusha:

• Instagram posts: With 3.4 million Instagram followers, she reportedly charges about ₹2 lakh per post from brands

• Content Revenue

• Podcasts, talk shows and interviews, events and appearances

• Other Income Streams: Kusha Kapila’s net worth is also influenced by her work in movies, web series and product sales.

Some other notable high earners in the Indian creator’s economy are:

•  BB Ki Vines aka Bhuvam Bam: ₹1 crore per year

• Sakshi Sivadasani: around ₹15 – 20 lakh each year

• Flying Beast aka Gaurav Taneja: around ₹1.4 lakh each month

• Garima Goel of Garima’s Good Life: ₹1 lakh per vlog

• Mumbiker Nikhil: ₹15 – 20 Lakh per month

Youtube and Instagram is where the Indian Creators make Hay!

YouTube

Youtube is a versatile platform that provides multiple channels to monetize content. In India, around 1.1 lakh to 1.7 lakh YouTube content creators are actively monetising their content, out of a vast community of 3.5- 6 lakhs Youtube creators.

Here’s how you can monetise your content on Youtube:

Podcasting on YouTube

India’s podcast scene is blowing up. According to the PwC report, India has 57.6 monthly listeners and is already the third-largest podcast listening market in the world, after China and the US. Ways to monetize your podcast include sponsorships, affiliate marketing, and merchandise sales. You can earn anything between $2 to $10 on Youtube. And the fact is that Youtube is also the ebay way to increase your followers - fast!

Remember that the actual payout varies based on factors like views, engagement, and ad revenue. You can choose the methods that align with your content and audience!

This is how much influencers from various categories earn from Youtube.

This is how much creators earn from SHORTS

(Charges in INR)

Instagram

70% of shoppers look to Instagram for their next purchase. While 47% of brands prefer Instagram which makes this platform the go-to destination for creators for higher and quicker earnings.

Here’s how you can monetise your content on Instagram

This is how much influencers from various categories earn from Instagram

(Charges In INR)

Bring me the Ka Ching!! 

These days even the nano influencers are making money through multiple sources. But you know where the real money lies? It's in the podcast and short video format. Just look at craters like Ranveer Allahbadia and Raj Shamani! They are making crores through podcasts. Instagram and Youtube Shorts are practically ATMs where you can make megabucks.

The fact is - content creation isn't the side hustle anymore!

For creators looking to cash in on these trends, focusing on creating high-quality, engaging content for podcasts and short videos is key. With the right strategy and a bit of creativity, the potential for revenue is substantial. 

So, roll up your sleeves, creators, the gold rush is on!🌟

Podcasts are Creators New Besties!

Let’s wind up the Top 5 Creator Economy News This Week.

1. Yet another YouTube Battle?!

2. Earning TRPs from Podcasts!

3. AI Creator Awards are a thing now!

4. Urfi Javed Collabs with The Health Factory!

5. Myfitness accidently promotes Betting!

👑 Featured Creator of the Week 👑 

The Master of Transformative Learning

Meet Ankur Warikoo, a serial entrepreneur, bestselling author, and online educator shaping the way we think about personal and professional growth. Warikoo stands out as one of India's most influential content creators, with over 10.6 million followers across major social media platforms.

📚 His bestselling books, Do Epic Shit (2021), Get Epic Shit Done (2022), and Make Epic Money (2024), offer readers transformative insights.

🎓 As an online educator, Warikoo leads courses on entrepreneurship, career management, and personal growth, reaching over 360,000 students. He mentors aspiring entrepreneurs, guiding them through the startup journey.

🏆 Warikoo's accolades include being named to Fortune Magazine's 40 Under 40 List for India, Forbes Top 100 Digital Creators list in 2022, and recognition as one of LinkedIn India's Top Voices.

Thanks for reading this issue of The Creator Whisperer,

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Keep Creating !!
Team Spreadd