Mastering the art of earning as a content creator is a challenge, but sustaining that success is the real hustle. So, how do you not just survive, but thrive in the digital jungle?

Let's talk about it. 🙌

In today’s edition, we’ll talk about

1. Deep Dive: Creative Ways of Content Monetization 🤑

2. Creator Economy Roundup: A YouTuber got arrested! 😯

3. Featured Creator of the Week 🎉

Forget Brand Deals, Think Bigger! Monetization Hacks that will make you Richie Rich 🤑

How many content creators make money in India?

Honestly, It's one of those things where we can speculate, but the actual count? Well, that's anyone's guess!

Looking at those reports, it's evident that the number of creators making money from content isn't that great.

However, there's a silver lining: On one hand when 77% of social media influencers reported income growth in the past two years, 86% of creators anticipate a roughly 10% increase in income in the next 2 years. 

What contributes to this boost?

Well, this boost is expected to stem from diverse content monetization avenues available today. 

The key lies in understanding when, what, where, and how to capitalize on monetizing your content.

But before we move on to discussing further strategies, there’s something important we wanted to tell you!

A Quick Message from Team Spreadd

🌟 Big hugs for joining us on this wild ride! 🌟

Thanks to the amazing response on our previous issues, we’re all pumped up to take this to the next level! ✨

We want to provide valuable content for our invaluable readers. Which is why we’ll see you only twice a month now!

We’ll miss you all too - but we’ll be back with - More insights, More tips and More fun. Because we want to give you the best of the creator economy! 

And while we are away, you can check out some of our old stuff…✨

We are waiting for you on the other side.
Team Spreadd !! 🫰

Now, moving back to the discussion of the hour….

When to monetize content? 👀

• When you can instill trust in your audience.

• When you are confident that your product (which includes services) is top-notch.

• When your audience has a desire or a problem, your product/service is the answer.

What, Where, and How to Monetize Content?

What to monetize?

Digital and physical products, experiences, and skills!

These can be segregated based on:

• Types of content (we will come to that later)

• Audience

• Reach

• Platform 

When all come together (content type audience + reach + platform) -  you can figure out what works best for you! 

Let us understand from an example.

Imagine you are a nano-influencer specializing in makeup, actively engaging on platforms like YouTube and Instagram.

You've cultivated a devoted community with high engagement rates, boasting 5k followers on Instagram and 1k on YouTube.

What kind of content can you sell?

• Skills: Customized makeup tutorials, beauty webinars, and virtual makeover sessions.

• Physical Products: Signature makeup kits, branded accessories, and skincare combos.

• Digital Products: Downloadable beauty guides, video tutorial series, and makeup eBooks.

• Experiences: Exclusive online beauty workshops and personalized makeup consultations.

Who is your audience?

• Beauty Beginners: Followers new to makeup seeking guidance.

• Makeup Aficionados (Yup! That's a word!): Followers who appreciate advanced makeup techniques.

• Budget-conscious Shoppers: Followers looking for quality makeup at affordable prices.

What's your reach?

• Local Community: Engaging with followers through local beauty events and pop-up stores.

• Online Presence: Building a community on social media platforms like Instagram and YouTube.

• Collaborations: Partnering with beauty brands for sponsored content and product reviews.

What's your platform?

For Indian Creators, YouTube and Instagram are the best platforms for content monetization.

Monetization on Instagram 

Here’s a table categorizing the Instagram monetization sources based on digital, physical, experience, and skill:

Let's say you launch an online makeup course titled “Glam on a Budget” on Instagram priced at ₹1,000. With 5,000 followers, if just 2% (100 followers) enroll, that’s a revenue of ₹1,00,000.

Now you also introduce a custom makeup palette for ₹750 each. If you manage to sell to 1% of your followers (50 sales), that’s an additional ₹37,500 in revenue.

Takeaway: By effectively focusing on their niche and leveraging your Insta follower base, even a micro-influencer with 5,000 followers can create a sustainable and profitable business model.

Monetization on YouTube

Here’s a table categorizing the YouTube monetization sources based on digital, physical, experience, and skill:

Let's see some examples to get a clearer picture:

If you create a paid tutorial series on YouTube priced at ₹500 and 1% of your YouTube followers (10 subscribers) purchase it, that’s an additional revenue of ₹5,000.

Through affiliate marketing, if 0.5% of your viewers (5 out of 1,000) purchase a product generating a ₹200 commission each, that’s ₹1,000 more.

Takeaway: Keep track of what content performs best and adapt your strategy accordingly to continue growing your influence and income.

Monetization is one thing. But how do you make sure that money keeps coming?

The creator economy is not for beginners.

Now we don't mean that in the literal sense.

Progress is nascent, investments are huge and results don't come easy! Plus too many variables are plugged in - From consistency to social media metrics to algorithms to relevance. 

The key is to never get complacent. And keep going even when you feel like you're not going anywhere.

Here’s how you can create a sustainable profile for long-term success…

1. Think Long Term: Stop looking at micro trends and look at the bigger picture. Considering the long term alters your strategy, approach, and expectations. 

2. Change in Mindset: Do you know that Indian content creators put in 10 hours less per week than their Western counterparts? How do you expect to grow if you still consider content creation a part-time job? Changing your mindset will make a huge difference,

3. Utilize Data: Track your performance continuously to gain perspective. Use AI to help analyze financial and website data. 

4. Create Bingeable Content: Craft content that hooks audiences and encourages them to consume more.

That’s all we can give you for now on content monetization tricks. But if you’re looking for something more, we’re here to help!

Spreadd aims to help rising creator stars by providing a solution that brings all your needs under one roof. 

Spreadd’s Marketplace not only helps you to monetize your content but some of our other tools like Communities & Store allow you to…

• Link your Social Profiles for brands to see,

• Help you develop your content strategy,

• Automate your payments and so much more!

Just fill in a few details and link your social media accounts to see what opportunities await you! Click Here to learn more. 🫶

Creator Economy RoundUp!

Let’s wind up the Top 5 Creator Economy News This Week.

1. ASCI trains you to be a responsible creator!

2. Famous Indian YouTuber gets arrested!

3. India stands No. 1 on the Fake Followers Count!

4. The Flying Beast X Amazon Collab!

5. YouTuber Angry Rantman passes away.

👑 Featured Creator Of the Week! 👑 

Say Hello to Miss Dolly 👋 - The Diva @dollysingh 💅

Meet Dolly Singh, the social media star who has taken Instagram by storm with her hilarious characters like 'Aunty Ji' and 'Pintu ki Mummy.' Dolly's journey from content writer to digital influencer and actress has been extraordinary.

🌟 She started at iDiva, where her comedic sketches became viral sensations. Dolly's content goes beyond comedy, touching on lifestyle and fashion, making her a versatile creator. Her role in co-creating the popular 'South Delhi Girls' with Kusha Kapila marked her rise in the digital world.

🎭 Dolly's talents extend to acting, with notable roles in movies like "Thank You for Coming" and "Double XL." Her transition from social media to the big screen shows her versatility and broad appeal.

📰 Beyond comedy, Dolly collaborates with major brands and partners with Bollywood celebrities, showcasing her fashion sense and creativity. Her work with Colgate Visible White O2 in 2022 highlighted her influence in the brand world.

Spreadd celebrates Dolly Singh's remarkable journey. With her unique blend of humor and authenticity, she's a true force in the creator economy. Here's to many more laughs and success stories! 🎉

Thanks for reading this issue of The Creator Whisperer,

We at Spreadd, are looking for amazing content creators for new brand campaigns in 2024.

So, If you are an Instagram or YouTube creator and looking to work on high-quality brand collaborations, sign up on the button below.

If you liked this issue, share it on your social media profiles and with your fellow creators.

We’ll see you next week, straight in your inbox.

Keep Creating !!
Team Spreadd