This IPL season is electrifying, thanks to dynamic collaborations between social media influencers and cricketers. Explore the season's most memorable cricketer X creator collaborations, igniting a buzz across social media. 🙌

In today’s edition, we’ll talk about

1. Deep Dive: Influencers are in IPL for Off-Field Action! 🏏

2. Creator Economy Roundup: boAt gets into beef with a Creator 😳

3. Featured Creator of the Week 🎉

🏏 IPL 2024: Cricketers Collaborate with Influencers for Off-Field Action! 🤝

Imagine this scenario.

Mumbai Indian fans at Wankhede are ecstatic as Grace Hayden, the Australian content creator and IPL 2024 presenter, joins them. Engaging with fans, she chants the popular MI slogan, "Mumbai Cha Raja, Rohit Sharma."

And so, IPL has passed the ball to social media influencers, who are now at the forefront, offering fans an unprecedented immersive experience.

Indian creators, like Carry Minati, also joined in, teaming up with cricketers for exciting collaborations. For instance, Carry Minati appeared on StarSport's YouTube channel in the #CheekySingles series, sharing light-hearted moments with our beloved cricketers.

The IPL season buzzed with creator content, providing brands with the perfect opportunity to leverage influencers. 

This year saw a 50% surge in influencer brand collaborations, showcasing the effectiveness of IPL marketing strategies. 

So, did the creators merely create a buzz, or did they truly shine this IPL season? Get ready for our two cents! ✌️

But, before begin discussing the biggest creator collabs from this IPL season…

A Quick Message from Team Spreadd

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But here's where we need your magic touch – Help us by filling in your details and connecting your social media accounts! This will help us level up, ensure smoother operations, and bring you more fab collab opportunities!

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Now, let's begin with the million-dollar question.

Why has Influencer Marketing become such a big deal in the IPL lately? 🤔

Picture the IPL scene from a few years back, then fast forward to today. Notice a major shift? Influencer marketing has swooped in, shaking things up. So, what's the deal?

We have accumulated some trends for you:

• IPL 2024 Trends: Influencer brand collaborations during IPL 2024 are expected to surge by 50% compared to last year.

• Last Year’s Momentum: In IPL 2023, creator and influencer mentions saw a remarkable 45% increase compared to 2022, setting the stage for this year’s surge.

• Dominance of Sports Influencers: Sports influencers led with 54% of collaborations, closely followed by influencers from entertainment, beauty, fashion, and lifestyle domains.

• Success Stories: Brands like JioCinema reached 75 million people across 77 influencers, while Dream11 reached 41 million with just 15 influencers

That's what we call hitting it out of the park!! No wonder that 70% of Brands are ready to invest more in influencers during IPL.

Now for the fun part, let's take a look at…

🏏 IPL Teams & Influencer Collabs this Season!

🎾 Royal Challengers Banglore (RCB) & Danish Sait

“If RCB’s points were a currency, we’d be in a recession,”.

Now, In the current season where RCB’s form is more unpredictable than Bengaluru's weather, apart from memes, it was Mr. Nags’ aka Danish Sait's quirky humor that kept the spirits up of the fans and RCB team alike.

Quick question: Will RCB rise from the ashes and make it to the finals? What do you think❓

Mr. Nags is just one example. This year’s IPL has a stellar lineup of social media influencers!

Let’s take a look at some of the most engaging influencer collabs that have been lighting up the IPL 2024 season:

🎾 Lucknow SuperGiants (LSG) and Shubham Gaur

LSG has teamed up with Instagram comedian Shubham Gaur, known for his topical humor. Together, they're delighting fans by producing hilarious reels featuring the players.

🎾 Punjab Kings and Piyush Sharma

In this edition, the team has joined forces with stand-up comedians Piyush Sharma and Jasmeet to create hilarious reels starring the players.

🎾 Gujarat Titans (GT) and Tanvi Shah

GT teamed up with Tanvi Shah, a former Indian tennis player, for the hosting role. Dubbed as a 'GT insider,' she engaged with players and coaches on the team's YouTube channel.

So guys! It can't get any more lucrative than IPL. But it’s not just the monetization opportunities you stand to gain. It goes beyond that!

• Elevated Exposure 

• Enhanced Credibility 

• Chance to Diversify Content

The IPL offers a rich backdrop for diverse content creation. Incorporating cricket-themed posts, stories, and interactions can attract new followers and engage existing audiences.

What's more?

Fact: 90% of teens claim cricket fandom, making it a top interest. The ICC

Men’s Cricket World Cup 2023 garnered 16.9B views on ICC Meta platforms. For IPL, Meta and Star Sports curated memorable experiences:

• "Ask Star": Fans engage with commentators via Threads during live matches.

• "Ajab Gajab T20 Challenge": Former cricketers and content creators play a box cricket match, aired on Star Sports and reels.

• "Shor Squad": Selected creators' reels broadcast live during matches. Featuring heavyweights like CSK, MI & RCB and expert voices like Akash Chopra, Ridhima Pathak, and Mufaddal Vohra. Creators like Naveen Singh, Shreyas Mendiratta, and Deepika Venkatachalam contributed to the discourse. 

Big creators, starting small, now shine from mobile screens to cricket stadiums with brilliant content strategies! If you're a creator looking to #SpreadYourStory, click here and see how many brands are searching for creators like you to collaborate with!

Creator Economy RoundUp!

Let’s wind up the Top 5 Creator Economy News This Week.

1. Instagram launches new stickers! ✂️

2. boAt gets into a beef with a Creator! 😳

3. Sharan’s Debut at Cannes Red Carpet 🕺

4. Viraj Ghelani’s 1st Standup Show! 🎙️

5. YouTuber Angry Rantman passes away.

👑 Featured Creator Of the Week! 👑 

🌟 Raj Shamani: The Indian Dream Maker 🌟

Meet Raj Shamani, our Featured Creator of the Week, a dynamic entrepreneur, podcaster, and Forbes India's 30 Under 30 alum.

With 2.58M YouTube subscribers, Raj leads in India's business scene. He founded Figuring Out podcast, boasting 400M yearly views, and Figuring Out Academy, an ed-tech platform. He launched House of X, and authored "Build, Don't Talk."

Spreadd celebrates Raj's journey, inspiring many in the creator economy. 🚀

Thanks for reading this issue of The Creator Whisperer,

We at Spreadd, are looking for amazing content creators for new brand campaigns in 2024.

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If you liked this issue, share it on your social media profiles and with your fellow creators.

We’ll see you next week, straight in your inbox.

Keep Creating !!
Team Spreadd