“All of your Dreams can come true if we have the courage to pursue them” - Ranveer Allahbadia

And courage is all you need. Along with determination, passion and drive to reach the skies. 

In this story you will learn how Sonia Kotak and Spreadd came together and grew her profile by adding 80k subs and earnings in lakhs through branded and non branded content.

Ready to dive in and uncover the secrets to Sonia's triumph? Keep reading

In today’s edition, we’ll talk about

1. Deep Dive: Sonia Kotak: Our Super Momma Creator 💃

2. Creator Economy Roundup - PM Modi is up for a Game 🎮

3. Featured Creator of the week 🎉

A Quick Message from Team Spreadd

🌟 Big hugs for joining us on this wild ride! 🌟

We’re working hard at crafting a platform that’s as cute as a button and packed with exciting campaigns and other monetisation tools, just for YOU! ✨

But here's where we need your magic touch – Help us by filling in your details and connect your social media accounts! This will help us level up, ensure smoother operations and bring you more fab collab opportunities!

Let's make waves together! 💅

We are waiting for you on the other side,

Team Spreadd.

From Mom to Creator Queen! Sonia Spreads Her Magic 👑

How we met Our First Creator Momma! 🔎

Through a friend as luck would have it. 😸 With about 200k subscribers under her belt, Sonia's journey was already remarkable. 

Our first step was to understand her verticals.

Sonia’s content is all about parenting, lifestyle and has just added another feather to the cap - traveling and majorly brand collabs.  But the problem was : she was in the same rut, so to speak. Her follower count? Stuck. Growth? Nowhere in sight. And her content? It's missing that special spark. She's basically standing in the middle of a crossroads, wondering which path to take. Which vertical should she focus on? How can she jazz up her profile? And what kind of content will really hit home with her audience and showcase her true self? It's like she's got all the ingredients but can't quite whip up that perfect dish.

Then she met us and we cooked a perfect biryani for her. 😃

The end!

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Well, it was the end of her search 😁 as Spreadd was exactly what she was looking for.

Every success has its root in critique and constructive feedback -

We dissected Sonia's content and profile with a fine-tooth comb. No sugar-coating here—we dished out the good, the bad, and the ugly. Our goal? To elevate Sonia's work beyond beautifully shot branded and unbranded content—to a treasure trove of valuable content.

To achieve that major changes were to come her way- a shift in everything from content strategy to mindset. We also had an epiphany. 

Amidst all this we whisked Sonia away to the IVY Growth Exhibition, where she rubbed elbows with creators from Mumbai and Delhi. Suddenly, it hit us—there's a whole world of opportunity beyond her backyard. From the unique insights of Gujarat's creators to global perspectives, our horizons expanded in the blink of an eye. 

And then the real work began…🫠

Teaming up with Sonia: We established a teamwork dynamic with her, where our pan India team focused on content creation and ideation. Our role extended to providing editing feedback, occasionally directly editing  to posting content. 

Hoping on the “What Jumkha” Trend with the viral Deepika-Ranveer video was a big hit for Sonia 🤩

For a few months we worked on the following strategies:

• Create more raw and authentic content which is savable and shareable

• Ideate and create  content of all varieties that matched her profile (entertainment, parenting, traveling)

• Create branded content that integrated authentically with her profile

• Based on content posting frequency we divided content Type based  6-4-2-1 formula - which is creating 6 types of evergreen content, 4 Controversial, 2 value- driven and 1 trend- based.

And it worked! 😎

We could see the progress unfolding from the time she joined Spreadd to the following months where we could see a steady growth in her profile. Based on our observation, entertaining content got her maximum eyeballs. And so we found the perfect niche. 

And a shift as well- now there was less boosted content (as initially she did) and more organic reach.

At the same time, we lined up brand collaborations for her. We are not just talking about short-term deals. We're talking about long-term partnerships that added serious value to her brand image. Think of it as a match made in heaven, where both Sonia's and the brands' visions aligned perfectly. 

But the challenge in front of us was to establish Sonia as more than just a brand collaborator. We recognized the need to enhance her brand identity and value beyond mere collaborations. So, as a team, we doubled down on our efforts in this regard. Through strategic long-term content planning across various streams and a fresh approach, we've successfully elevated Sonia's brand value. 

From teaming up with a luxury jewelry brand for a campaign to becoming the face of a lab-grown jewelry brand on both YouTube and Instagram - Sonia has come a long way.

Now, she's not just another face in the crowd—she's a trusted brand representative. This shift has earned us the trust of brands on the distribution side, solidifying our position as a go-to partner for impactful collaborations.

but we weren't there yet- discovering the HERO CONTENT

The Eureka moment of discovering the hero content 💫

After indulging into all kinds of formats known to mankind and working tirelessly on finding that one piece of content we finally had our eureka moment. Sonia found her voice in VLOGGING. And what do you know! Sonia took to vlogging like fish to water. 

And the hero content became superhero  when her vlog on National Creator awards did extremely well and got her maximum views and reach. Her vlog also got featured in the Indian Government's official Insta profile.

But you know what they say? Good things happen in two’s (we totally made that up!)

Her wedding content got views in millions! So for now family and wedding content has become her fortune. 

At this point Sonia branded and non branded content were working and reaching millions ORGANICALLY! Her profile became solid, it grew as we expected, even better and so did her subscribers base that is now a few Ks shy from 300k.

Expanding Sonia’s Creative Horizons: Podcasts, Creator Store, and Community 🌟

Sonia’s journey into the world of content creation is taking an exciting turn with the introduction of her very own podcast on YouTube. The intimate nature of podcasts will allow Sonia to share her stories and insights, fostering a deeper bond with her listeners. Podcasting will not only help diversify her portfolio but also taps into the growing trend of podcasting, which has seen a surge in popularity. With 57.6 monthly listeners India is already the third-largest podcast listening market in the world, after China and the US.

Additionally, she's embracing another vertical by creating live content for brands—an approach that's yielding great results for her.

Now, looking ahead, we're not just stopping at podcasts and live content. Oh no, we're gearing up for something big with Sonia—a Creator Store and Creator Community. 

Get this:  Her very own online marketplace where she can showcase exclusive products curated just for her audience. From lifestyle essentials to parenting must-haves, Sonia's Creator Store will be the go-to destination for her fans. 

And the Creator Community? It's like a digital hangout where her followers can connect, share ideas, and maybe even collaborate on projects together.

Sounds exciting doesn't it? 

Then here's the question for you?

Are you the next Sonia? 

Because merely creating content will not cut anymore. It's time to think beyond the basics and start diversifying. Podcasting, Creator Stores—they're the future, and the time to jump on board is now. And with Spreadd, we're here to help you navigate this exciting journey. 

So click on that blue link ☝️and let's get the ball rolling.⚽⚽⚽⚽

Prime Minister joins the Gaming Squad!

Let’s wind up the Top 5 Creator Economy News This Week.

1. It’s Gaming Day with the Prime Minister!

2. IG Creator’s #PowerToChoose!

3. New Shopping Tool on YouTube!

4. Threads is providing Cash Bonuses?

5. Podcasts are the way to go for creators!

👑 Featured Creator of the Week 👑 

Meet the Queen of Quirky Comedy

Meet Aishwarya Mohanraj, a versatile talent who has seamlessly transitioned from stand-up comedy to becoming one of India's most celebrated comedians and writers. Aishwarya's journey began as a stand-up comic, where she was one of the top 10 contestants on Comicstaan. Her sharp humor and unique perspective quickly propelled her into the spotlight.

🎤 Aishwarya's career has flourished as she has written for some of the most prominent YouTube and OTT shows like Son of Abish, Behti Naak, On Air with AIB, Comicstaan S02, and One Mic Stand. Her contributions extend beyond writing, as she hosts Netflix's YouTube series "Most Awkward Interview" with charisma and comedic flair.

📺 Her infectious energy and relatable comedy have garnered her a devoted fan base across various platforms. Aishwarya's work resonates with audiences, earning her recognition and praise in the industry.

🌟 Spreadd celebrates Aishwarya Mohanraj's journey and the incredible impact she continues to make with her hilarious and thoughtful content. Keep making us laugh, Aishwarya. More Power to You! 🎉

Thanks for reading this issue of The Creator Whisperer,

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Keep Creating,

Team Spreadd