MrBeast isn't happy with Elon Musk

The Creator Economy can prove to be very different for you, me and Elon musk this year. From starting the year with MrBeast showing some apathy towards X, and the ongoing threat from Threads, this year is looking rough.

More on this, on today’s Creator Economy Whisperer.

In today’s edition, we’ll talk about

1. Deep Dive: Why Elon Musk should be worried about Threads

2. Creator Economy Roundup - MrBeast vs Elon Musk

3. Featured Creator of the week

Why should Elon Musk be (really) worried about Threads

X has a rival and its gaining ground.

In the landscape of marketing and sales, Instagram is slowly sewing its own threads and the pattern that seems to be emerging may give sleepless nights to our dear Elon Musk in 2024.

We have a few riveting reasons..

The unchallenged ecosystem: Meta seamlessly links Instagram and Facebook to Threads, eliminating challenges to start from scratch and allowing brands to instantly reach their audience. Being an early user helps leverage organic reach, build a loyal follower base and establish a brand's presence. 

Discussion over algorithm pleasing: While Twitter has threaded conversations, Meta Threads empowers brands to create dedicated discussion hubs, enhancing brand visibility and customer engagement. This organized format fosters connections, showcasing expertise and addressing queries effectively.

Insights and meaningful chats: Threads by Meta boosts market insights with meaningful chats, offering businesses direct access to valuable customer feedback—a goldmine for understanding audiences better.

Audience knows what they want: Today's audience don't just buy products, they buy into stories and emotions. And if your goal is building brand awareness, building strong communities and form emotional connections with your audience, Threads is just the place for you.

Verdict? It’s all in the air.

Threads, being a new player, presents a chance to enter, innovate, and spark discussions in less crowded arenas. In a survey, 45% of Threads users engage daily, with 21% hyper-engaged—interacting over 10 times a day. Compare this to X, where only 34% interact daily, and 7% are hyper-engaged.

Now, we just have to wait, and see how the story unfolds this year.

Youtubers are Quitting. And not just the small ones.

Here are the Top 5 Creator Economy News This Week.

Netizens accuse Mr. Beast of “animal abuse”

Mr Beast set the internet on fire with his latest video 'I rescued 100 abandoned dogs.' While some cheered for his compassion, others cried foul, accusing him of 'kidnapping' and 'exploiting' the pups for big bucks. Controversial much??

Mr. Beast to Elon Musk : X can't afford me!

During a rapidfire exchange of “tweets “ on X, Mr. Best rebuffed creating content for the platform posting that even billion views on X won't be able to fund a fraction of it. And we can't help but agree. 

Youtube Gamer finally reveals his face 

The big reveal has finally happened! Total Gaming's Ajubhai set YouTube on fire with the 'Big Reveal' after teasing us all with a face reveal. The video's a massive hit, scoring 23M views and 2M+ likes! Now that’s a big one.

Meat Canyon pushes pause button on creating content

Youtuber Meat Canyon has taken a break from creating parody videos choosing personal growth over money. With no return date he wants to restart with new spicy ideas.  Success doesn't always equate to happiness after all.  

Leon Hendrix shift gears 

YouTuber Leon Hendrix takes a breather from content creation to dive into business consulting and a new podcast. Series ends as the effort doesn't match views and financial stability. Smart move, we say!

👑 Featured Creator of the week 👑 

Khushboo Bist @khushboobistt isn't your average Instagram creator. Forget filtered selfies and manicured feeds - she dives headfirst into topics that make most squirm: sex education, pleasure, and dismantling taboos around intimacy.

Scroll through her content for minutes and you would realize that Khushboo normalizes the "uncomfortable," turning complex subjects into engaging lessons.

She seems like a breath of fresh air in the often superficial world of online content, a champion for open dialogue, and a fearless advocate for sexual well-being. And if her comment section is anything to go by, she’s leaving everyone feeling informed, empowered, and maybe just a little bit more comfortable in their own skin.

Thanks for reading this issue of The Creator Whisperer.

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We’ll see you next week, straight in your inbox,

Keep Creating,

Team Spreadd