Youtube is changing. No More MrBeast

2024 seems to be the year Youtube might get out of the BEASTIFICATION (creation of videos that are primarily overly entertainment edited like MrBeast). And it is not just one creator who is doing this, rather a bunch of them.

More on this, on today’s Creator Economy Whisperer.

In today’s edition, we’ll talk about

1. Deep Dive: The Anti-MrBeast Youtube Is Loading

2. Creator Economy Roundup - Twitch in Trouble

3. Featured Creator of the week

A Quick Message from Team Spreadd

Hey Creator, We at Spreadd are looking for amazing content creators for new brand campaigns in 2024.

If you are an Instagram or Youtube creator and looking to work on high quality brand collaborations, sign up on the button below.

We are waiting for you on the other side,

Team Spreadd.

Introducing the YouTube Renaissance

A new trend is making waves on YouTube, stirring things up –

Let's dive into the what, who, and why of this latest trend that may cause a huge paradigm shift in 2024. 

What is it?

The YouTube New Wave stands out as a genre of videos rebelling against the typical YouTube trends. Forget those flashy thumbnails and rapid-fire edits. Instead, these videos focus on telling stories that hit you right in the feels, moving away from the obsession with metrics like retention and clickability.

Who's Behind It?

Meet the trailblazers: Ryan Ng, Max Reisinger, Natalie Lynn, and Simon Kim. Together, they've sparked the YouTube New Wave. This movement welcomes young creators, often with fewer than 10,000 subscribers, using the hashtag #YouTubeNewWave. They create vlogs with a cinematic touch – think beautiful shots, easy pacing, and a dedication to storytelling.

Why Did it Emerge?

This movement, born in opposition to the "Beastification of YouTube," finds a vocal supporter in Ryan Ng. In his video, "Money Killed The YouTube: Here's How We Fix It," he eloquently critiques the cultural shift on YouTube, where content is becoming overly reliant on metrics, stifling creativity. In essence, this wave rebels against the race for views and likes, prioritizing meaningful storytelling and personal narratives.

Who Benefits?

While many New Wave creators are part of the Partner Program, some choose a different path. Forget AdSense checks; these creators rely on product sales, brand partnerships, and subscriber support through platforms like Patreon. Simon Kim even has his "Keep It Wholesome" apparel line!

What's the Impact?

#YouTubeNewWave popped up in over 1,000 videos across 350 channels worldwide. It's not just a local trend; it's gone global, from Ireland to India.

Will It Last?

With some claiming YouTube is becoming mundane, established creators like Tom Scott and Meat Canyon have taken a step back from content creation. But hold on – vloggers like Mack Hopkins and Colt Kirwan, alongside New Wave creators, believe YouTube is on the verge of a shake-up that'll keep it relevant.

The Takeaway

YouTube is undergoing a cultural and creative shift, emphasizing deep connections between creators and viewers. The YouTube New Wave feels like the refreshing change the platform needs, moving away from the obsession with numbers to focus on meaningful content.

Yet the question remains- who will win the war? Numbers or content. Only time will tell.

One more Legacy Youtuber Quits

Here are the Top 5 Creator Economy News This Week.

1. Twitch is Shutting Down in Korea

2. Steamer Amournouth is A.I.-dulting

Have we entered Cyberpunk already?

3. Mat Pat is the latest YouTuber to hang the boots 

Wtf is going on with all these youtubers quitting?

4. Uh-oh- Chiara Ferragni under fire over misleading posts 

The cancel culture finds all?

5. Say hello to  - Instagram Live Video Live Producer

Instagram finally delivered something we wished for.

👑 Featured Creator of the week 👑 

EzSnippet: The Master of Micro-Content

Attention spans are shrinking and thats exactly what this creator leveraged like a pro!. EzSnippet, the Instagram creator who's mastered the art of micro-content.

His secret weapon? A unique blend of creativity and conciseness.

• Snackable Sized Stories: EzSnippet's posts are like perfectly portioned mini-pizzas. They're satisfying, delicious, and leave you wanting more.

• Hook, Line, and Thinker: Every snippet is strategically designed to pique your curiosity and get you thinking. EzSnippet throws out thought-provoking questions, unexpected plot twists, and clever punchlines that leave you wanting to piece together the bigger picture.

But EzSnippet's brilliance goes beyond just entertainment.

• Knowledge in Snippets: He seamlessly weaves valuable lessons of coding into his content. Leading to a great community of tech bros and beyond.

• Community Engagement: Today, EZsnippet’s total following is 2.5M+ and the community is helping him grow every day!

In a world of endless content, EzSnippet stands out as a master of micro-storytelling. He's proof that you don't need longwinded lectures to captivate an audience. With his unique blend of creativity, conciseness, and community engagement, EzSnippet is redefining the way we consume information on Instagram.

Thanks for reading this issue of The Creator Whisperer.

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Keep Creating,

Team Spreadd