If you are not viral, you don't matter!! 👀

The Creator World is packed, Today everyone wants to go VIRAL. Although there is no magic trick to make it huge. But you can LEARN from the ones who did and boost your chances to MATTER.

In today’s edition, we’ll talk about

1. Deep Dive: How to be a Trendsetter? 👀

2. Creator Economy Roundup: Content Creators Debut at Cannes 🌟

3. Featured Creator of the Week: Samay Raina 🎉

Don't keep up with the Trends - Become one! 🤩

The creative economy is like a high-stakes casino.

When one of your reels does well, you do a victory dance and start creating similar posts. Why? Because the algorithm is like luck at the roulette wheel.

You ride the winning streak till you keep winning. But as soon as the algorithm shifts, you cash out and move to blackjack, seeking another winning streak.

Trends work the same way.

When one trend fizzles out, you jump to the next.

And here's the funny part about trends:

They're like fashion. The old ones keep making a comeback, replacing the new ones. And round and round we go!

Here’s your bottom line: Trends are your ticket to go viral!!

How to start trends that go viral 🔥

Where do trends come from? Somebody has to start them, right?

And now if you are thinking, "Wow! How could I become a trendsetter?"

Well, you're in luck. We've prepped a viral masterclass!

But before we take a ride on today’s viral sensations and see what makes them the OGs…But, before begin discussing the biggest creator collabs from this IPL season…

A Quick Message from Team Spreadd

🌟 Big hugs for joining us on this wild ride! 🌟

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But here's where we need your magic touch – Help us by filling in your details and connecting your social media accounts! This will help us level up, ensure smoother operations, and bring you more fab collab opportunities!

Let's make waves together! 💅

We are waiting for you on the other side.
Team Spreadd !! 🫰

Let's start with the latest viral sensation …

Nancy Tyagi, the Indian influencer who OWNED Cannes and everybody’s heart with her stunning creations 💃

Her self-designed looks were so hot that even Sonam Kapoor, India's reigning fashion queen, had to shout her out!

But why and how did Nancy Tyagi manage to get the attention that she did?

Well, here’s the secret: trendsetters are bold, creative, and unafraid to be different. They experiment, take risks, and most importantly, stay authentic. They don't just follow the crowd—they lead it.

Nancy got the right platform and she played it to the hilt. All her outfits were designed by her- a fact she boldly reinforced and showcased.

In her interview with Brut India, she fearlessly spoke in Hindi, showcasing her pride in her mother tongue. Unlike some celebrities who change accents on international platforms, Nancy stayed true to herself!

Sweet. 

Now, let’s see someone more bitter-sweet as a creator!

Moving on to…

The Roast Master's Viral Blueprint 🤓

Relevancy and rewatchability are your best friends in the quest to go viral.

And who could do it better than the OG Creator and the ultimate disrupter Tanmay Bhatt?

From the AIB fallout to the recent speculations of 165 crores of net worth, Tanmay has come a long way.

Tanmay played on his strengths and started his own YouTube channel to do what he does best - reacting and roasting. Remember the infamous AIB roast on Ranveer Singha and Arjun Kapoor?

That's not it! His reaction videos involved trolling and making jokes on some of the most infamous Indian brands.

Despite the current trend of cancel culture, Tanmay's content found an audience craving refreshing takes and unique voices. He perfectly fits the bill.

Before long, he was cashing in on his unique selling point (USP).

"Tanmay Reacts" landed a permanent seat on Netflix India's YouTube. Basically, Netflix asked this guy to roast their content on their very own channel!

And soon brands lined up for Tanmay and his gang to make a joke about them!

The lesson here? That is how you stay relevant even when the chips are down. One door closes you try and get through the ventilator window and that's exactly what Tanmay did.

🔑 Key Takeaways from our OG Trendsetters?

🗝 Get Storyrich: Share your real personal journey
🗝 Consistency is Key: Ride that viral waves hard
🗝 Uniquely YOU: Let your authentic voice shine
🗝 Stay Relevant & Rewatchable: Fresh takes =more views
🗝 Be a Trendsetter, Not a Trend Follower

The Spreadd Secret Chutney 🤫

Want an insider guide to unlocking your trendsetter magic? Our case study on viral queen Sonia Kotak has all the juice. Drop us a DM and let's get this virality marathon started!

Creator Economy RoundUp!

Let’s wind up the Top 5 Creator Economy News This Week.

1. Prajakta Koli for another short series 🎙️

2. Creators all set for Bollywood Debut 🎞️

3. Gaurav Chaudhary meets Google CEO 🤝

4. Indian Creators Glam Up for Cannes 📽️

5. Longer Reels are a BIG NO-NO! 👎

👑 Featured Creator Of the Week! 👑 

🌟 Samay Raina: The Checkmate Comedian 🌟

Samay is an Indian stand-up comedian, printing engineer, YouTuber, and chess enthusiast.

🎤 Co-winner of Comicstaan Season 2, Samay's comedy shines. During the COVID-19 pandemic, he turned to streaming chess games on YouTube, blending humor and strategy.

♟️ His unique streams with comedians and chess masters have captivated fans. Beyond entertainment, Samay's raised funds for causes like waste pickers and flood relief in West Bengal and Assam.

Spreadd celebrates Samay Raina's journey of laughs and checkmates, making a difference every step of the way! 🎉

Thanks for reading this issue of The Creator Whisperer,

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Keep Creating !!
Team Spreadd